One Company is Setting a Whole New Level of Transparency for our Food Supply
If you haven’t yet heard of the “Single Origin Verified” food label, that’s because just one company is leading the industry with a new level of transparency for our food, with a hope that others will follow, of course. The Real Co. is launching the “Single Origin” food label to tell consumers exactly where their food comes from.
Even companies with good intentions have had a difficult time ensuring that food is Non-GMO Verified, and others have used the label to promote their goods that were FULL of GMOs. Colin Carter, the owner of The Real Co., had an idea to source food the old fashioned way – from reputable, hard-working people who aren’t involved in Big Food’s shenanigans. It’s like taking the Fair Trade label and the Non-GMO Verified Label, and holding them to a whole new standard.
For example, Malik Anwaar and his son spend hours each day mining pink rock salt from a local mine in Lahore, Pakistan. They use hand-turned equipment and techniques passed down by Anwaar’s family for generations.
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